Boardriders
Location
Rouen (76)
Type of space
Store
Project description
Client initial brief
Creating a new 1,000 m² retail space that reflects the Boardriders spirit: authentic, dynamic, and deeply connected to ride and outdoor culture — with uncompromising quality and a fast-track delivery schedule.
Challenges or constraints encountered
This all-trades project was completed within a tight 5-week timeframe. This project required meticulous coordination of technical and architectural packages, with a clear objective: to embody from the outset the strong identity of the Boardriders universe and its brands ROXY, Billabong, DC Shoes, Element and RVCA.
Solution proposed and implemented
A dedicated project team was assembled to provide precise coordination and daily site monitoring.
The project was delivered on a turnkey, all-trades basis, covering plastering, painting, flooring, fireproofing, metalwork, bespoke fit-out, interior joinery, electrical works, plumbing/HVAC, fire safety, and outdoor landscaping.
Raw materials were showcased to shape a distinctive visual identity, fully aligned with the brand’s spirit.
Building work
Total project area
985 M2
Project duration
5 weeks
Testimony
“Working with Boardriders is, above all, about building a long-term relationship. In this new location in Rouen, we were able to overcome a technical and human challenge together. The teams demonstrated great responsiveness to deliver a venue that reflects the brand’s identity on time.”
Arthur, Account Manager, Groupe Pagès
