Boardriders
Location
Rouen (76)
Type of space
Store
Project description
Client initial brief
Aménager un nouvel espace de vente de près de 1 000 m², en accord avec l’univers Boardriders : un lieu authentique, dynamique, ancré dans la culture ride et outdoor. Le tout avec une exigence de qualité et un délai de livraison très court.
Challenges or constraints encountered
This all-trades project was completed within a tight 5-week timeframe. This project required meticulous coordination of technical and architectural packages, with a clear objective: to embody from the outset the strong identity of the Boardriders universe and its brands ROXY, Billabong, DC Shoes, Element and RVCA.
Solution proposed and implemented
A dedicated project team was mobilized to ensure precise management and daily monitoring of the project.
The work was carried out by a full range of trades: plastering, painting, flooring, flocking, metalwork, layout, interior joinery, electrical, plumbing/HVAC, fire safety, and exterior design.
Raw materials were used to create a distinctive visual ambiance, faithful to the brand’s identity.
Building work
Total project area
985 M2
Project duration
5 weeks
Testimony
“Working with Boardriders is, above all, about building a long-term relationship. In this new location in Rouen, we were able to overcome a technical and human challenge together. The teams demonstrated great responsiveness to deliver a venue that reflects the brand’s identity on time.”
Arthur, Account Manager, Groupe Pagès
